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I’ve spent years working inside complex ecommerce ecosystems across design, development, merchandising, analytics, marketing, and the systems connecting them.
That range lets me move between the details and the bigger picture, building experiences, solving problems, and finding opportunities that drive real growth.
Whether the project calls for a new build or replatform, growth strategy and CRO, or the systems behind logistics, fulfillment, and project management, I’ve spent years working across the different pieces that keep ecommerce moving.
Storefronts, replatforms, custom experiences, integrations, and the systems that turn an idea into something real.
Learn MoreConversion, merchandising, testing, lifecycle, acquisition, and the strategies that turn traffic into stronger performance.
Learn MoreFulfillment, inventory, integrations, project management, and the workflows that keep ecommerce moving behind the scenes.
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“Alex is exactly what I needed: deep expertise, clear communication, and a great work ethic. He's the kind of developer who will earn your trust and keep it. He became so valuable to our team that we've kept bringing him back for project after project.”
I’ve taken an entrepreneurial path from the beginning. After college, I left Google to start my first company, raised $200K, and continued bootstrapping businesses across music, marketing, and ecommerce.
That path eventually brought me deeper into Shopify, DTC, and ecommerce operations, working inside businesses ranging from six-figure brands to nine-figure companies.
Today, that experience has me owning everything from ecommerce roadmaps and storefronts to CRO, analytics, integrations, and the operational problems behind them.
I help shape and prioritize the roadmap, align teams around what matters most, and step into execution when needed.
I turn ideas into experiments, using real customer behavior and data to decide what deserves to scale.
I stay close to the outcome, not just the task list, and dig into the details when something isn’t working.
I get into the weeds of platforms, integrations, automation, and emerging technology to improve workflows, reduce friction, and increase output.
I’m comfortable working across creative, development, marketing, operations, finance, and leadership to keep initiatives moving.
